Iti Tyagi is the Founder of Craft Village. She has pursued Fashion Design from National Institute of Fashion Technology (NIFT) and Interior Design from KLC School of Design, London. In her work career that spans across two decades, Iti has designed for world renowned brands like Nieman Marcus, Pottery Barn, M&S, Walmart, Target, Hobby Lobby, Bombay Company and many others.

She has been a significant voice on global platforms like Heimtextil Germany. She has also exhibited fashion & home products at Prêt-à-porter, Paris and Indian Handicrafts and Gifts Fair (IHGF).

Her passion lies in Sustainable Development, Literature and Crafts. Therefore, Entrepreneur Development Institute (EDI) and National Institute of Design (NID) empanelled her in the training and development of artisans in various clusters like Balakatti, Moradabad, Saharanpur, Firozabad and Kutch on metalwork, wood, glass, and embroidery. 

Iti has been honoured with the prestigious "Magicka Woman Achievers Award” in the year 2015.